Wednesday 18 November 2015

Are You Ready To Market Your Business? Try The Social Media Sites

Starting up and keeping up an online business is often challenging in this day and age, with volatile markets and constant change. It's both fascinating and intimidating to realize the huge amount of information available online. New websites, strategies and ideas pop up every day. For instance, social media sites make for new ways to get more customers, but you must know how to market effectively. Here are some tips on social media marketing to get you started.


Use lists as much as possible. People love lists because they are easy to read and easy to pass on to their friends. When you produce blogs or articles with lists, those who find the information you provide useful are more likely to pass the link onto others via Facebook, Twitter, or another social networking site.

When you write a blog post, be sure there is a share button for FaceBook included. Having this button means your blog readers can easily share your content with their Facebook friends. This will increase the number of visitors to you blog, which should in turn increase sales.

Keep in mind what a conversation really is. What many companies forget is that once a customer gives feedback, they are opening the door for conversation. Take advantage of your customers' willingness to reach out by inviting dialogue and responding to their feedback. Become more passionate about learning about what they want or need, and use this to think about where to go next in business.

Monitor your competitors on social media sites. Spend a little time looking at what your top five competitors are doing out there in the social media world. Look at which social sites they are most active on, what kind of content they are publish, how many fans they have and how they promote their site and what they have to offer.

Social media marketing works best when your social media profiles are all linked together. Include links if you have a blog where your consumers can see you on Twitter, YouTube and also if they want to like you at Facebook. On your profile page on Twitter, make sure to include the link to your Facebook page and blog. Linking your social media profiles together will potentially increase your customer base.

Understand that technology is driving social media and vice versa. Every day that social media becomes more popular, technology races to catch up, which prompts social media to become more popular. Know what the technology is offering your customers in their social needs so that you can take part in talking WITH them, as opposed to talking AT them.

Before developing a specific social media marketing strategy, figure out which social networking site you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll, unlike most sites.

Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post.

Conduct Facebook polls. Using the the "question" feature on Facebook, you can develop a poll to ask your followers a question. It can be about their thoughts on a new product, their opinion on how you're doing with customer service or anything else to which you'd like an answer. This keeps them engaged. When your followers feel more involved, they identify more closely with your brand or product.

Provide unique content by setting your landing page up as a reveal tab in Facebook. You can include content that is a special video your followers may find interesting, or you can do something like provide a special coupon or voucher that is redeemable on your website. Unique and engaging content keeps followers interested in what you post, and it keeps them coming back to both your Facebook page and your website.

Have your customers fill in surveys about their social networking habits. Make a social media page for your company if you think you have customers who are into social networking. If it so happens that your target audience is not affiliated with any social media sites, than it may be best to focus your efforts in another area that your audience better relates to.

You can utilize social media sites as an avenue for both market research for new product launches and to get customer feedback on your existing offerings. Most people enjoy being given the opportunity to openly express how they feel about something, which is good for business too. Most social network users are not shy about detailing their wants and needs, and it won't cost you anything to listen.

While it is extremely important to offer customers valuable incentives, it is equally important to avoid seeming overly pushy. Consumers like good sales and incentives but they don't want to be pushed into buying something. Try using perks when customers can see them at a certain time every week. This is a way your customers will be able to get a good deal, but will not leave them feeling obligated or harassed.

Use your blog to showcase the talents and accomplishments of your contacts. This might seem strange, but a lot of the times people want to know if you are legitimate before they will interact with you. For example, you might highlight the accomplishments of your Facebook friends, or you could mention the number of fans who subscribe to your YouTube videos. Include links to your other pages as well.

Marketing with the social media websites can be both effective and fun if you'll use these tips. Be creative on different sites until you discover the best methods and approaches for your business intentions. The Internet offers many effective ways to attract and connect with customers. It is important to stay up to date, and be the first to utilize new online marketing strategies. Learn the tricks of the social media trade, and improve the profitability of your business.

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